As a business owner, it's important to keep your branding fresh. Even if you've already had a professional photography session for your business, you'll eventually want there to be something new for your clients to see.

But how often is too often? NTP 2 Photography is here to walk you through our recommendations for your business, and why professional photography is so essential to success in the internet age.

If you're due for a branding update, book a shoot with NTP 2 Photography today!

Keeping Up with Social Media

Your social media accounts are a great place to show off your new branding photos! Whether it's a new headshot for LinkedIn or some product shots for Instagram, make sure you're frequently updating your images. This helps potential customers see that you're keeping up with the times, and it also helps with your SEO, (but we'll get into that later).

Look at your favorite big-name brands on social media for inspiration, they all have one thing in common... they're always doing something new! New trends, new items, or new deals on your favorite items, all with high-quality photography and video to show it all off.

Just like celebrities wearing new wacky clothing each year, updating your branding will keep your name on your client’s minds.

Improve your Business' SEO

When it comes to your website, you'll want to make sure you're also frequently updating your images. Not only will this help your site look more modern, but it will also help your SEO. SEO stands for "Search Engine Optimization", it is basically how Google decides which websites to show first when someone searches for something.

Google's algorithm loves new content, and that includes images! So, if you're looking to improve your ranking on search engines, make sure you're regularly adding fresh photos to your site, google listings, and any other accounts that may appear in a google search (such as your social media)!

Staying Relevant Year Round

In an ideal world, you'd want to have a new branding session every season—about four times per year! This might seem like a lot, but it is the best way to keep your brand looking up to date.

However, we understand that many businesses might not need photos as frequently as others. In that case, we would recommend 2-3 branding shots a year, at least covering each major season change.

Of course, some businesses are changing every month and are in continuous need of new photography. Here are a few different types of businesses that would benefit the most from frequent branding updates:

Restaurants/Tea & Coffee Shops

Customers love seeing new menu items, and if you frequently change up your offerings, it's worth having new photos taken every few months. This also goes for any changes in decor or ambiance - if you've made significant upgrades to your space, show it off with new images!

Restaurant Branding > Our Guide

Clothing Boutiques/Jewelry Stores

If your inventory changes often, it's important to keep your website and social media looking fresh. New photos of your latest arrivals will help attract attention and bring in new customers.

Wedding Venues/Party Spaces

If you're constantly booking new events, it's important to show off your space in its best light. New photos will give potential customers a better idea of what you have to offer, and help them envision their own event at your venue.

Product Based Businesses

If your product is the star of the show, make sure your photos reflect that! Whether you sell cars, cosmetics, or home goods, it's important to have high-quality images that accurately represent what you're selling. Regularly updated product photos will help increase sales and keep customers coming back for more.

What You See is What You Get

As a business owner, you should make it a priority to have high-quality images of your products, space, and staff. Why? Because potential customers are often making decisions based on what they see online. If your website and social media are filled with outdated or poorly-lit photos, you're not doing your business any favors.

Investing in professional branding photography is one of the best things you can do for your business, and we would love to help you with that. NTP 2 Photography is a full-service photography studio specializing in business branding. We'll make sure you walk away with photos that make your brand look as good online as it does in person!

Give us a call at (813)-545-7569 today, or book your session online!

How Often is Too Often: When Should I Plan New Brand Photos?